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Gemini
Principal Brand Marketing
at Gemini
5 months ago | 358 views | 1 applications

Principal Brand Marketing

Full-time
New York
Per year
$137,000 To $192,000

About the company

Gemini is a regulated cryptocurrency exchange, wallet, and custodian that makes it simple and secure to buy bitcoin, ether, and other cryptocurrencies.

Job Summary

Responsibilities:

📍Articulate and define Nifty Gateway’s brand strategy and positioning 📍Develop and implement innovative marketing strategies that align with NG’s brand identity and business goals 📍Develop marketing and customer engagement strategies to ensure the success of Nifty Gateway Productions 📍Collaborate with artists, producers, product and communications teams to ensure brand consistency across all platforms and materials 📍Conduct market research to identify trends, audience preferences, and new opportunities for growth across NG brand and NG productions 📍Coordinate with external partners, including media agencies and promotional partners, to develop co-branded campaigns 📍Measure and report on the performance of marketing campaigns, gaining insights to inform future strategies

Qualifications:

📍7+ years experience in brand or creative strategy with a strong understanding of product and brand marketing 📍Hands-on experience rolling out successful brand marketing campaigns 📍Demonstrated ability to develop and execute successful marketing strategies, from big idea to tactical execution 📍Excellent communication and collaboration skills, with the ability to work effectively across teams 📍Entrepreneurial spirit to be successful in our fast-paced environment 📍Experience in art, NFTs, entertainment or creative industries preferred

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