About the company
Gemini is a regulated cryptocurrency exchange, wallet, and custodian that makes it simple and secure to buy bitcoin, ether, and other cryptocurrencies.
Job Summary
Responsibilities:
📍Articulate and define Nifty Gatewayâs brand strategy and positioning 📍Develop and implement innovative marketing strategies that align with NGâs brand identity and business goals 📍Develop marketing and customer engagement strategies to ensure the success of Nifty Gateway Productions 📍Collaborate with artists, producers, product and communications teams to ensure brand consistency across all platforms and materials 📍Conduct market research to identify trends, audience preferences, and new opportunities for growth across NG brand and NG productions 📍Coordinate with external partners, including media agencies and promotional partners, to develop co-branded campaigns 📍Measure and report on the performance of marketing campaigns, gaining insights to inform future strategies
Qualifications:
📍7+ years experience in brand or creative strategy with a strong understanding of product and brand marketing 📍Hands-on experience rolling out successful brand marketing campaigns 📍Demonstrated ability to develop and execute successful marketing strategies, from big idea to tactical execution 📍Excellent communication and collaboration skills, with the ability to work effectively across teams 📍Entrepreneurial spirit to be successful in our fast-paced environment 📍Experience in art, NFTs, entertainment or creative industries preferred