Key Responsibilities

📍Own and manage social media channels (LinkedIn, Twitter, Instagram, and others) to enhance our brand presence. 📍Plan and maintain an editorial calendar for employer branding content, ensuring consistency and engagement. 📍Write, design, and publish engaging content (social media posts, blogs, employee spotlights, videos) to showcase our company culture, team, and career opportunities. 📍Collaborate with employees, hiring managers, and HR to gather authentic content and stories. 📍Create visual and multimedia content using tools like Canva, Adobe Photoshop, or basic video-editing software. 📍Utilize Google Analytics, LinkedIn Insights, and other tools to track and measure the performance of employer branding campaigns. 📍Monitor social media engagement metrics and adjust strategies to maximize reach and effectiveness. 📍Support campus recruitment efforts, including building and maintaining relationships with professors, career centers, and student organizations.

Requirements

📍2+ years of experience in employer branding, content marketing, social media management, or HR-related branding. 📍Strong copywriting and storytelling skills with the ability to create engaging content. 📍Experience managing social media platforms (LinkedIn, Twitter, Instagram, etc.) for employer branding purposes. 📍Proficiency in Google Analytics, LinkedIn Analytics, and other tracking tools for performance measurement. 📍Ability to independently plan, execute, and track employer branding initiatives. 📍Strong collaboration and communication skills to work with HR, marketing, and leadership teams. 📍Basic design skills using Canva, Adobe Photoshop, or other content creation tools. 📍Knowledge of fintech, AI, or trading industry trends (or a strong willingness to learn). 📍Bilingual proficiency in English & Mandarin

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