About the company
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Job Summary
Responsibilities
šPlan, execute, and optimize paid media campaigns with a focus on app acquisition through Google Play and Apple Ads. šManage campaigns on Google Play and Apple Ads, expanding to Google, Meta, Instagram, TikTok, and X over time. šDevelop full-funnel marketing strategies to drive awareness, engagement, and app conversion. šCreate, test, and optimize ad creatives and copy specifically for app acquisition. šMonitor campaign performance and provide detailed reports on CAC, ROAS, LTV, and other relevant KPIs. šDeliver actionable insights and recommendations to improve campaign effectiveness. šCollaborate with Marketing and CRM teams across time zones to ensure alignment.
Qualifications
šProven experience managing app campaigns on Google Play and Apple Ads with measurable results. šStrong background in performance marketing and digital advertising. šKnowledge of crypto products, exchanges, blockchain protocols, or digital assets. šStrong analytical skills and attention to detail. šFluent in Portuguese and English; Spanish is a plus. šProactive, results-oriented, and able to work independently.
The future of finance is here ā whether youāre interested in blockchain, cryptocurrency, or remote web3 jobs, thereās a perfect role waiting for you.
