About the company
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Job Summary
Responsibilities
📍Plan, execute, and optimize paid media campaigns with a focus on app acquisition through Google Play and Apple Ads. 📍Manage campaigns on Google Play and Apple Ads, expanding to Google, Meta, Instagram, TikTok, and X over time. 📍Develop full-funnel marketing strategies to drive awareness, engagement, and app conversion. 📍Create, test, and optimize ad creatives and copy specifically for app acquisition. 📍Monitor campaign performance and provide detailed reports on CAC, ROAS, LTV, and other relevant KPIs. 📍Deliver actionable insights and recommendations to improve campaign effectiveness. 📍Collaborate with Marketing and CRM teams across time zones to ensure alignment.
Qualifications
📍Proven experience managing app campaigns on Google Play and Apple Ads with measurable results. 📍Strong background in performance marketing and digital advertising. 📍Knowledge of crypto products, exchanges, blockchain protocols, or digital assets. 📍Strong analytical skills and attention to detail. 📍Fluent in Portuguese and English; Spanish is a plus. 📍Proactive, results-oriented, and able to work independently.
The future of finance is here — whether you’re interested in blockchain, cryptocurrency, or remote web3 jobs, there’s a perfect role waiting for you.
