About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Key Responsibilities:
šDevelop and execute a comprehensive organic content strategy that aligns with Binanceās brand and business objectives. šCreate, curate, and manage high-quality content for social media, blogs, forums, and other digital platforms. šMonitor and analyze content performance metrics to optimize and improve engagement and reach. šCollaborate with cross-functional teams, including marketing, design, and product, to ensure content consistency and alignment with overall marketing campaigns. šStay up-to-date with industry trends, best practices, and emerging platforms to continuously innovate and improve our content strategy. šEngage with the community and respond to comments, messages, and inquiries in a timely and professional manner. šConduct regular content audits to ensure all content is up-to-date, relevant, and aligned with brand guidelines.
Requirements
šBachelorās degree in Marketing, Communications, Journalism, or a related field. šProven experience in content creation and management, preferably in the cryptocurrency or fintech industry. šStrong understanding of social media platforms, SEO, and content marketing best practices. šExcellent writing, editing, and communication skills. šAbility to work independently and manage multiple projects simultaneously. šCreative thinker with a passion for storytelling and community engagement. šFamiliarity with analytics tools and the ability to interpret data to drive content decisions.
The future of finance is here ā whether youāre interested in blockchain, cryptocurrency, or remote web3 jobs, thereās a perfect role waiting for you.