Responsibilities:

📍Contribute to go-to-market plans for major product launches that require cross-functional support and work with product, design, comms and marketing to deliver on these project plans. 📍Execute and evolve a multi-channel strategy that grows Gemini’s brand awareness, engagement, and reach in order to drive user growth and engagement. 📍Build a robust growth and test plan across social media channels, and other user touch points to drive performance. 📍Support in developing and launching customer marketing campaigns including email, push, and in-app messaging. 📍Tactical execution of re-engagement campaigns including creation of dynamic email templates. 📍Collaborate with Product, Communications, Design, and broader marketing team to support launch of new products and features. 📍Track email marketing results, sharing key insights and making recommendations for improvement including variant testing.

Qualifications:

📍Proven track record of project management. 📍Experience developing content, with a strong eye for copy, creative and storytelling. 📍2+ years experience executing marketing campaigns for user acquisition, engagement and retention across multiple digital channels (e.g., email, web, and social), and user touch points. 📍Deep understanding of crypto and Web3 including current trends, price movements, etc. 📍Working knowledge of email platforms including Braze. 📍Ability to work collaboratively and stay organized when delivering projects 📍Passionate about crypto and Web3.