About the company
Figment is the world’s leading provider of blockchain infrastructure. We provide the most comprehensive staking solution for our over 200+ institutional clients including exchanges, wallets, foundations, custodians, and large token holders to earn rewards on their crypto assets. These clients rely on Figment’s institutional staking service including rewards optimization, rapid API development, rewards reporting, partner integrations, governance, and slashing protection. Figment is backed by industry experts, financial institutions and our global team across twenty three countries. This all leads to our mission to support the adoption, growth and long term success of the Web3 ecosystem. We are a growth stage technology company – looking for people who are builders and doers. People who are comfortable plotting their course through ambiguity and uncertainty to drive impact and who are excited to work in new ways and empower a generative company culture.
Job Summary
How You Will Make an Impact
📍Manage and optimize Figment’s marketing tech stack, including Pardot, Salesforce, Google Analytics, and WordPress. 📍Develop, document, and refine marketing workflows, ensuring efficient and scalable operations across the team. 📍Design and execute A/B and multivariate tests for email campaigns, landing pages, and other digital assets to improve engagement and conversions. 📍Build and maintain marketing dashboards to measure performance across channels and campaigns, enabling clear visibility into ROI and pipeline impact. 📍Implement and oversee lead scoring, segmentation, and nurturing processes in Pardot to support the sales pipeline. 📍Collaborate with the content team to optimize WordPress pages for campaign performance and tracking. 📍Create reporting frameworks for email marketing performance and audience engagement metrics, delivering actionable insights to the team. 📍Troubleshoot and resolve technical issues in marketing systems to ensure continuity of operations. 📍Stay up to date on marketing technology trends and recommend new tools or processes for enhanced efficiency.
Who You Are
đź“ŤProven experience with B2B marketing operations, particularly using Pardot and Salesforce. đź“ŤSkilled in Google Analytics, with the ability to analyze and report on campaign performance. đź“ŤProficient in managing and optimizing WordPress for content marketing purposes. đź“ŤStrong knowledge of A/B and multivariate testing, with a track record of using data to drive marketing decisions. đź“ŤExpertise in email marketing campaign design, execution, and reporting. đź“ŤHighly analytical and detail-oriented, with a knack for problem-solving. đź“ŤAn excellent communicator who thrives in a cross-functional, remote-first team. đź“ŤSelf-motivated and comfortable working independently, with the ability to prioritize multiple projects.
