WHAT YOU’LL DO:

📍Monitor and optimize database health; manage segmentation, enrichment, and data augmentation from third-party tools and sources. 📍Build and maintain demand gen campaign reports to share with sales leaders and other cross-functional senior executives. 📍Manage the lead pipeline from initial contact to sales handoff, including channel tracking, conversion reporting, and service level agreement (SLA) compliance. 📍Optimize and troubleshoot marketing attribution models to precisely demonstrate pipeline and revenue impact. 📍Administer and optimize marketing technologies (Pardot, HubSpot, LeanData, Demandbase, etc.) and their integration with Salesforce CRM. 📍Develop and manage email nurture programs by audience segment to support both prospect engagement and customer retention. 📍Ensure email marketing and campaigns comply with GDPR, CCPA, and global data privacy regulations, including opt-in management, consent tracking, and email preference centers. 📍Enable data-driven decisions for the marketing team through reporting and data analysis of program performance and impact on the business. 📍Partner with agencies, sales, and internal teams to ensure seamless campaign execution and reporting alignment. 📍Train and support marketing colleagues on processes, tools, and reporting to drive operational excellence across business units. 📍Stay ahead of marketing operations, attribution, and automation standards; continually recommend improvements to tools, processes, and strategies.

WHAT YOU'LL BRING:

📍4+ years of marketing operations experience, ideally in B2B SaaS or demand generation environments. 📍Deep expertise with Salesforce CRM (administration not required but is a plus, campaign management, reporting) and marketing automation platforms (Pardot, HubSpot). 📍Consistent record of managing and integrating a modern MarTech stack, defining technical requirements, and evaluating and implementing tools. 📍Ability to translate data into the story and share insights that drive channel, campaign, and budget decisions based on return on investment. 📍Seasoned in process implementation and improvements for increasing team efficiency 📍Demonstrates strong collaboration skills by effectively partnering with sales, design, marketing, finance, and other cross-functional teams. 📍Proactive and continually asks, “How can I make that better?”

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