About the company
Gemini is a regulated cryptocurrency exchange, wallet, and custodian that makes it simple and secure to buy bitcoin, ether, and other cryptocurrencies.
Job Summary
Responsibilities:
đź“ŤProduct Marketing: Develop the European marketing strategy for key product launches including positioning, messaging, go to market plans, and campaign launch. This person will be able to translate the brand and support localization efforts across several key markets in Europe including events, partnerships, etc. đź“ŤCross-Functional Collaboration: Work closely with the European leadership team and global cross functional partners to develop marketing plans that align with leadership objectives and key KPIs including user growth. đź“ŤCreative Campaign Development and Measurement: Work with our growth team on creative to drive exponential growth across our web and mobile user acquisition funnels, and track and measure performance. đź“ŤCustomer Obsessed: Work with cross functional partners including social media, customer support, and product teams to develop a deep understanding of the customer experience in Europe and use those insights to drive change that helps us grow faster. Drive customer engagement through improved messaging and user experiences.
Qualifications:
đź“Ť8+ years of experience in a variety of marketing roles across growth, product marketing, and brand. đź“ŤDeep understanding of the crypto industry in Europe including current trends, price movements, etc. đź“ŤExperience developing creative with a strong eye for copy, design, and brand storytelling. đź“ŤAbility to establish strategic priorities, create project plans, and stay organized. đź“ŤStrong understanding of customer behavior and segmentation.
If you’re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.
