Responsibilities:

📍Plan, execute, and optimize marketing campaigns across various channels to drive brand awareness, engagement, and growth; 📍Lead data-driven campaigns and product positioning rooted in deep customer and market understanding across all marketing channels, including CRM, digital, social media, performance marketing, and affiliate marketing; 📍Identify and implement process improvements to enhance operational efficiency and effectiveness; 📍Foster and maintain strong relationships with the Binance community, partners, and stakeholders through regular communication and engagement activities; 📍Plan and implement community-building strategies via various local social channels and offline events to drive engagement and foster a sense of community among our users; 📍Collaborate closely with the ES Marketing Lead and other regional and global teams to ensure alignment and consistency in marketing strategies.

Requirements:

📍Bachelor’s degree in Marketing, Business Administration, or a related field; 📍Proven experience of at least 3 years in marketing, operations, or community relations, preferably in the cryptocurrency or tech industry; 📍Proven experience launching and managing community initiatives (e.g., building an online forum, launching an affiliate program, managing events, managing social media platforms); 📍Strong understanding of cryptocurrency-related terminologies and trends; 📍Proven track record of managing successful marketing campaigns and community engagement initiatives; 📍Exceptional communication and interpersonal skills; 📍Ability to thrive in a fast-paced, result-oriented environment; 📍Strong ability to multitask and work quickly under tight daily deadlines; 📍Fluency in English and Spanish is required.