About the company
ConsenSys is a market-leading blockchain technology company. From developer tools to enterprise solutions, ConsenSys is building Ethereum blockchain infrastructure and applications for new economic systems that are more open, efficient, and secure. ConsenSys is the leading Ethereum software company.
Job Summary
Partnership Strategy Development:
šCoordinate closely with internal MetaMask Growth and BD teams to identify strategic partners šHelp to develop and execute a comprehensive MetaMask partner marketing strategy aligned with the companyās goals and objectives šIdentify and prioritize potential MetaMask partners within the web3 ecosystem to drive mutual growth and value
Relationship Management:
šEstablish and maintain strong relationships with strategic MetaMask partners, including L1s/L2s, dApp developers, DeFi platforms, NFT marketplaces, memecoins and creators šServe as the marketing point of contact and daily sparring partner for our partners across multiple platforms (Telegram, Slack, email, Discord), ensuring clear and effective communication around marketing initiatives šWork closely with the Business Development team working on Strategic Account management as well as the Customer Success Management and other internal teams working closely with Partners
Comarketing Campaigns:
šPlan, execute, and manage co-marketing campaigns with multiple partners at once, including joint webinars, content collaborations, social media initiatives, X spaces,events, and more šCollaborate and coordinate with internal teams including product management, product marketing and communications teams to create compelling messaging and materials for partner marketing initiatives and to ensure seamless execution of partner campaigns
Content and Asset Development:
šCollaborate with the content team to create compelling marketing materials, including blog posts, case studies, whitepapers, and videos, highlighting partner success stories and joint initiatives šDevelop and maintain a library of partner marketing assets Performance Analysis and Reporting šTrack, analyze, and report on the performance of partner marketing initiatives, providing insights and recommendations for improvement šUtilize data-driven approaches to optimize campaign performance and partner engagement šMarket Research and Trends: šStay abreast of industry trends, market developments, and competitive landscape within the web3 ecosystem šProvide thought leadership and insights to inform strategic decision-making and positioning
Would be great if you brought this to the role:
šMinimum of 3-5 years business experience in partnerships role šProficiency in program management šProven track record of developing and executing successful partner marketing campaigns šAble to work independently and lead multiple projects simultaneously with constantly changing priorities šExperience interacting with management at all levels, including directors and executives šExperience working in a remote first global company