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Liminal
Manager - Content & Communication
16 days ago | 60 views | 2 applications

Manager - Content & Communication

Full-time
Mumbai

About the company

At Liminal our mission is to simplify self custody. We make digital assets safer, efficient and rewarding for individuals and businesses without giving up control and ownership.Liminal is an enterprise-grade platform that offers a robust infrastructure for managing digital assets.Liminal enables exchanges, custodians, banks, trading desks, and hedge funds to securely scale their digital asset operations through HSM backed plug and play wallet architecture. Our zero key leakage tolerance approach helps institutions in eliminating the risks associated with digital asset transfers, such as, cyber attacks, internal collusion, and human error. Liminal's operations excellence framework provides efficient fees management, transaction confirmation guarantees, auto-refilling, sweeping, batching and other wallet operations. Our proprietary regulatory readiness program, which includes AML checks,quarantine wallets, key residency, travel rule and CCSS-compliant platforms, helps businesses fast-track their compliance journey.

Job Summary

Key Responsibilities:

📍Content Strategy & Execution: 📍 Develop a comprehensive, multi-channel content strategy aligned with Liminal's business objectives and industry trends 📍 Create compelling, technically accurate content that demystifies complex Web3 and crypto concepts for B2B audiences 📍 Produce thought leadership pieces, whitepapers, case studies, and technical blog posts that showcase Liminal's expertise 📍Brand Voice & Messaging: 📍 Craft and maintain a consistent brand voice that resonates with crypto-native businesses and traditional finance institutions exploring Web3 📍Develop messaging frameworks for new products, features, and company milestones 📍Digital Presence & Community Engagement: 📍Work with the marketing team to create and optimize landing pages, email campaigns, and other digital assets 📍SEO & Content Performance: 📍 Implement SEO best practices for all content, focusing on industry-specific keywords 📍 Analyze content performance using tools like Google Analytics and blockchain-specific platforms 📍 Continuously optimize content strategy based on data-driven insights 📍Team Leadership & Collaboration: 📍 Manage a team of content creators, including in-house writers and external contributors 📍 Collaborate closely with product, sales, and technical teams to ensure content accuracy and alignment with company goals

Requirements

Qualifications: 📍4-6 years of content and communications experience, with at least 3 years in the Web3, blockchain, or crypto industry 📍Deep understanding of blockchain technology, cryptocurrency, DeFi, and digital asset custody 📍Proven track record of creating high-impact content for technical B2B audiences 📍Excellent writing and editing skills, with the ability to explain complex concepts clearly 📍Strong analytical skills and experience with SEO, content performance metrics, and social media analytics 📍Bachelor's degree required; Master's in Marketing, Communications, or a technical field preferred

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