About the company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. For more information, visitāÆhttps://www.paypal.com ,āÆ https://about.pypl.comāÆand āÆhttps://investor.pypl.com. PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].
Job Summary
Your way to impact:
šResponsible for planning, developing, and implementing growth strategies across owned channels (email, in-app, push, SMS) to drive user engagement and improve conversion šAnalyze campaign results, determine actionable next steps for optimization, distill results and takeaways for leadership team and key stakeholders šWork with data and technical teams to develop segmentation for various campaigns and dashboards to measure results šDevelop creative briefs to guide agencies, provide feedback, and solicit appropriate reviews from key partners (Legal, Product, Brand) šDevelop A/B tests to drive effective ROI and incremental lift šRefine integrations of various marketing tools to ensure campaign tracking and proper campaign measurement šCollaborate with Operations team to QA campaigns for final deployment
What do you need to bring:
š3-4 years of Marketing experience (at least 2 years of CRM, lifecycle, or retention)
šHas developed campaigns for email and at least one mobile channel (in-app, push, SMS)
šIs comfortable working cross-functionally & building effective working relationships with technical, creative, and business teams
šDemonstrated project management skills with keen eye for detail - ability to lead, develop and provide clear direction, prioritization and planning
šCan show measurable success in an innovative and agile high-growth environment
šA strong verbal and written communicator
šHighly analytical and comfortable with reporting and analysis of financial metrics
šNice-to-have: financial services/fin-tech experience, but not required
šBachelor and/or equivalent work experience required
