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Binance
Lifecycle Marketing Specialist
atĀ Binance
9 months ago | 477 views | Be the first one to apply

Lifecycle Marketing Specialist

Full-time
Vietnam, Asia

About the company

The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).

Job Summary

Responsibilities

šŸ“Develop and execute email marketing campaigns, including promotional campaigns, newsletters and triggered messages šŸ“Develop and execute SMS and push notification campaigns to engage customers across multiple channels šŸ“Monitor and analyze campaign performance to optimize results and ROI šŸ“Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns šŸ“Monitor KPIs, traffic metrics and community growth and engagement šŸ“Engage with followers, respond to queries in a timely manner and monitor customer reviews šŸ“Coordinate online/offline lead generation and customer-acquisition activities such as events, business partnerships, networking, promotions šŸ“Help gather and analyze competitor insights, trends, and data šŸ“Spot trends and apply ideas to crypto/blockchain

Requirements

šŸ“Experience with content management system or updating websites šŸ“Experience with graphic editor software such as figma or photoshop šŸ“Familiar with Microsoft Excel, Google Sheet, and data visualization tools e.g. Tableau, Google Analytics šŸ“Strong communication/presentation skills. šŸ“User-focused and product-driven mindset. šŸ“Familiar with Blockchain technology or the fin-tech sector is a plus. šŸ“Graduate from marketing, business or relating majors šŸ“Strong attention to KPIs and deadlines šŸ“Ability to adapt in fast-paced environments šŸ“Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage

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