What you’ll do

📍Product positioning and strategy: 📍Define the long-term vision and strategy for some MetaMask’s new products and features in conjunction with senior product leadership based on a deep understanding of user needs, market and user research and trends, competitive landscape, and Consensys’ business goals and strategy. 📍Define and communicate the value proposition of our product offerings and their role in the broader web3 ecosystem. 📍Help steer product roadmap based on customer, market, and competitive insights. 📍Partner with a variety of cross-functional teams to land product-centric value propositions and messaging on external channels. 📍Go-to-market strategy 📍Own the GTM strategy for our evolving set of wallet offerings, mapping out user personas and journeys, developing messaging & positioning, use cases, competitive intelligence, and launch strategy. 📍Product disclosure and launch: 📍Own release marketing from end to end — define streamlined release marketing process, leading strategic planning and execution of product launches and/or product-focused events in a way that maximizes market impact, adoption and retention, and analyze launch performance to identify opportunities for improvement. 📍Collaborate closely with the Product team to deeply understand new features and updates, translating technical details into clear and compelling marketing messages for our users. 📍Manage budgets to achieve your business objectives. 📍Full-funnel execution 📍Partner with the cross-functional teams to design and measure full-funnel marketing initiatives as the subject matter expert for developer products.

Would be great if you brought this to the role

📍Proven experience in senior-level product marketing roles, with a track record of success developing and executing go-to-market strategies and product launches. 📍6+ years in technical product marketing product management roles, with a deep understanding of the motivations and needs of existing and interested web3 audiences. 📍Relevant experience driving adoption and engagement for consumer products. Web3 products is a plus. 📍A familiarity of the Ethereum, but ideally broader crypto ecosystem and its opportunities, challenges, dapp/use case landscape and the role MetaMask plays in the industry. A strong candidate will have hands-on experience using dapps via MetaMask and other wallets. 📍Experience crafting compelling positioning, messaging and user-facing content. 📍Comfort getting hands on with data. Ideal candidates can interpret product and market signals, make data-driven decisions to optimize our marketing strategies over time. 📍Prior experience driving company or business unit wide marketing strategies in partnership with cross-functional partners like Engineering, Product, Growth Marketing, Brand, and Creative teams.