Responsibilities:

📍Execute and evolve a multi-channel strategy that grows Gemini’s brand affinity, engagement, reach, and audience in order to drive membership growth and engagement. 📍Create a social media content calendar and track and analyze engagement. 📍Collaborate with design and marketing on content creation and campaigns to drive engagement. 📍Understand the social media universe and stay current with trends to achieve the best performance on social platforms. 📍Interact with our community on different platforms and encourage and engage in conversations. 📍Lead, Partner Marketing – this is a new focus area with a lot of white space. This includes: Co-branded marketing campaigns with token communities, initiatives to develop content with partners (ex: Univ of 📍Penn Blockchain Group), and case study campaigns with new vendors that we integrate (ex: Prove and Sardine).

Qualifications:

📍Proven track record of social media content, preferably for a Web3 company. 📍Experience developing content on social platforms, with a strong eye for copy, creative and storytelling. 📍Working knowledge of social analytics including Sprout. 📍Deep understanding of the social media landscape; both short and long-term trends. 📍Passionate about crypto and Web3.