Key Scope

📍Institutional Go-to-Market (GTM) Strategy: Lead the creation and implementation of GTM plans for institutional-focused product offerings, ensuring alignment across marketing and product. 📍Trusted Advisor: Establish yourself as a trusted and respected strategic advisor with Institutional and other cross-functional teams through translating project goals into strategic marketing tactics and programs. 📍Messaging & Positioning: Develop clear and compelling messaging that articulates the unique value proposition of stETH for institutional clients, leveraging market research and client insights. Create narratives that address institutional pain points and requirements. 📍Event & Campaign Coordination: Manage all aspects of event and campaign coordination with relevant cross-functional teams, including: strategy, messaging, promotion/distribution, physical presence (signage, giveaways, site selection, etc. as applicable), contract negotiation, vendor relations, project management, budget tracking, logistics, etc. 📍Sales Enablement: Create high-quality sales collateral including presentations, one-pagers, case studies, and competitive analyses that empower the Institutional team to effectively engage institutional prospects. 📍Growth Marketing: Plan, execute, and measure integrated marketing campaigns targeting institutions across various channels, including thought leadership content, institutional events, and webinars. Research industry events, digital, and media opportunities and evaluate sponsorship based on Institutional team’s objectives and target audience.

Requirements

📍2+ years of experience in product marketing or sales enablement within the blockchain industry, with focus on institutional clients. 📍5+ years of experience in product marketing with focus on institutional clients. 📍TradFi marketing background is a plus, with added knowledge in crypto, digital assets, tech. 📍In-depth understanding of institutional client segments (asset managers, funds, brokerages, banks) and their unique requirements in the staking and DeFi ecosystem. 📍Demonstrated ability to translate complex technical products into compelling value propositions for institutional audiences.

If you’re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.