About the company
MyShell is building an open ecosystem for AI Native Apps. With powerful model platform and creator toolkit, anyone can easily build AI Native Apps. At MyShell, we envision a future where everyone are empowered to access, crate and benefit with AI native apps in a decentralized way. Since its launch in April 2023, MyShell has accumulated a vibrant and strong community across many countries and areas. With a global exposure, MyShell is growing rapidly. The team behind MyShell is composed of talents from prestigious institutions such as MIT, Princeton, and Oxford. With a diversified and agile team, every employee in MyShell will enjoy a fair, transparent, and warm working environment. MyShell has already secured millions of dollars in funding from top-tier VCs.
Job Summary
Key Challenges You’ll Tackle
📍Fast creative fatigue & short conversion windows in image‑gen: how do we establish a high‑frequency, small‑batch rapid experimentation engine? 📍“Moment of delight” to pay: design the cadence and copy from Onboarding → First Generation → Preview → Paywall to turn “wow” into “buy.” 📍Cost / quality / latency trade‑offs: make pragmatic choices across models & inference (in‑house vs. third‑party APIs), supplier costs, and user experience. 📍Moderation & compliance: operate safely and convert well under NSFW and likeness/IP policies.
What You’ll Own (End‑to‑End)
📍Product & funnel 📍Map the full iOS funnel (Store → Install → Onboarding → First Generation → Preview → Paywall → Subscription → Retention). Deliver wireframes/prototypes, analytics instrumentation, and dashboards. 📍Conversion & pricing 📍Design subscriptions (Intro Offers, Offer Codes, trials). Manage paywalls (timing, frequency, variants) and run A/B tests via Remote Config/Feature Flags. 📍User acquisition 📍Build Apple Search Ads (ASA) account structure (brand/category/competitor keywords), CPP (Custom Product Pages) and PPO (Product Page Optimization) flows; coordinate TikTok/Meta/Snap/KOL to establish a creative pipeline and asset pool.
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