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Head of Voice Brand Development
at Ledger
about 1 month ago | 94 views | 3 applications

Head of Voice Brand Development

New York
Per year
$98,000 To $159,000

About the company

Founded in Paris in 2014, LEDGER is a global platform for digital assets and Web3. Ledger is already the world leader in Critical Digital Asset security and utility. With more than 6M devices sold to consumers in 200 countries and 10+ languages, 100+ financial institutions and brands as customers, 20% of the world’s crypto assets are secured, plus services supporting trading, buying, spending, earning, and NFTs. LEDGER’s products include: Ledger Stax, Nano S Plus, Nano X hardware wallets, LEDGER Live companion app, [ LEDGER ] Market, the world’s first secure-minting and first-sale distribution platform, and Ledger Enterprise. With its ease of use, LEDGER allows a user to begin investing in digital assets and ultimately, achieve financial freedom in a safe and stress-free environment.

Job Summary

Your mission

📍Develop and implement the brand's voice strategy across all touch points, ensuring consistency and alignment with brand values and objectives 📍Lead the social media strategy across platforms including Twitter, LinkedIn, TikTok, Instagram, etc., with a focus on driving engagement and brand awareness/growth 📍Manage a team of community managers and studio managers, providing leadership, guidance, and support, with a focus on scaling efforts to meet growing demand 📍Oversee the crafting of monthly content plans to support the brand's voice strategy, leveraging insights from social listening and analytics, with a specific focus on crypto-related content 📍Leverage knowledge and curiosity about the crypto space to integrate relevant content and engage with crypto communities across social media platforms 📍Collaborate effectively with cross-functional teams to ensure alignment and integration of voice strategy across all brand initiatives, including product launches and marketing campaigns 📍Work closely with key senior leadership profiles, understanding their challenges and proactively developing solutions to address them, fostering a culture of creativity and collaboration 📍Design and implement processes for all content production streams, including video projects and podcasts, ensuring efficient workflows and high-quality output 📍Stay updated on industry trends and best practices related to voice strategy, social media, and the crypto space, incorporating relevant insights into our approach 📍Set OKRs (Objectives and Key Results) and track KPIs (Key Performance Indicators) meticulously, providing monthly reports to senior leadership.

What we're looking for:

📍Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred (if you don't have a degree this is not an immediate disqualifier) 📍5+ years experience in developing and implementing voice strategies for brands, with a focus on social media platforms and a keen interest in the crypto space 📍Strong understanding of the social media landscape and emerging trends, particularly within the crypto community 📍Experience in content planning, social listening, and analytics, with the ability to derive actionable insights and adapt strategies accordingly 📍Expertise in social listening and analytics tools (e.g., Sprout Social, Hootsuite, Brandwatch) 📍Demonstrated leadership skills, with experience managing teams and driving results in a fast-paced environment, including scaling efforts to meet growing demand

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