About the company
The @wallet Telegram bot is one of the most popular wallets in the TON ecosystem, which you can use to buy, exchange, and send crypto. Wallet provides easier entry to the crypto market than other popular services. We are connecting a messenger that has hundreds of millions of users with the ability to use cryptocurrency for purchases, transfers, and payments. Our audience exceeds 1 million users and continues to grow. Our team unites specialists with FinTech and blockchain expertise. Together, we want to change the perception of crypto assets usage and imp
Job Summary
Responsibilities:
đź“ŤOwn the Product GTM strategy for both custodial (Crypto Wallet) and self-custodial (TON Space) wallets: positioning, messaging, user personas, and proof points that resonate across global audiences. đź“ŤDeeply understand our users: run qualitative interviews, quantitative analysis, and funnel diagnostics to uncover pain points, value drivers, and untapped opportunities. đź“ŤEliminate friction across the entire user journey, from first discovery to habit formation, by influencing product design and communication. đź“ŤDesign and execute product and feature launches and lifecycle campaigns: product launches, activation initiatives, educational content, and more. đź“ŤSupport GTM and Growth team in market rollouts ensuring reasonable localisation or product as required. đź“ŤImplement pre-launch tests and feedback loops: Bring the voice of the user to the table through prototype tests and experiments. đź“ŤDevelop assets and frameworks that scale: positioning docs, value prop matrices, product fact sheets, FAQs, lifecycle comms, and internal enablement kits.
Requirements:
📍5–7+ years in Product Marketing, ideally at consumer tech, neobanks, fintechs, or crypto companies. 📍Proven success in launching 0→1 and 1→n products across multiple geographies and personas. 📍Strong understanding and attention to user behavior, funnel mechanics, and lifecycle communications. 📍Comfortable working with data and insights: able to draw conclusions, shape hypotheses, and inform decisions. 📍Strong writing, research, and strong communication skills.
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