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Head of Digital Marketing
at Improbable
10 months ago | 1361 views | 7 applications

Head of Digital Marketing

United Kingdom
Per year
$125,000 To $300,000

About the company

We build interconnected user experiences in the metaverse that meaningfully extend the potential of our lives, providing new opportunities for economic, social and cultural change. These fulfilling online experiences thread through our daily lives, enriching multiplayer games, live interactive events, entertainment and social spaces. As companies and individuals around the world move to create, experiment with and participate in increasingly sophisticated immersive experiences, Improbable can be your trusted partner. Drawing on more than a decade of experience, we can provide the necessary infrastructure, technology, people, expertise and insight to help you realise your ambitions, whatever your needs.

Job Summary

Your Opportunity:

­čôŹEstablishing the Digital Marketing strategy for the Improbable brand, navigating a family of other brands and leveraging our impact across the board. ­čôŹGrowing our reach and engagement on priority channels (Social Media et al,), supporting brand reputation goals. ­čôŹRefining and optimising the overall digital ecosystem for Improbable and its portfolio brands in order to boost our online/social presence. ­čôŹManaging the Improbable corporate and family brand websites. ­čôŹSupporting the internal digital and social channels. ­čôŹLeveraging the role of digital in integrated marketing campaigns to support brand and reputational goals. ­čôŹTracking and reporting on marketing success against business and team goals, with a focus on delivering insights, learnings and future recommendations. ­čôŹManaging a variety of stakeholders across the business to ensure we are delivering on our agreed priorities, whilst remaining responsive to new opportunities.

Why You're Made for This:

­čôŹExperience creating and executing digital strategy ­čôŹRobust understanding of community building within a wide range of digital channels (Websites, Newsletters & social channels etc). ­čôŹExperience in sustainable growth of digital channels within B2C or B2B environments. ­čôŹExperience in designing ad hoc content strategies to maximize the impact of social channels. ­čôŹExperience in managing company websites. ­čôŹGeneral passion for Web3 / Metaverse space. ­čôŹExcellent written and verbal communication skills.

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