What you'll accomplish:

📍Strategize and execute Arrakis' narrative and content-publishing plan to create a unique, powerful, and consistent brand voice that positions Arrakis as #1 market maker 📍Create content both short and long-form that effectively communicates the value of our products increasing awareness, retail sentiment, and demand, working closely with engineers, the design team, and other stakeholders 📍Continually analyze digital media metrics, competitors, and market narratives to identify growth strategies, leading a dynamic and responsive content plan 📍Identify and source the high impact content partnerships (KOLs, podcasts, media) that we can leverage to amplify our messaging, reach new audiences, and expand into new communities 📍Lead partnership announcements and strategic public relations initiatives to amplify brand presence and cultivate positive media relationships 📍Live and breathe crypto Twitter and Discord; always on top of the industry trends, the competitive landscape and customer needs to ensure our market narratives remain relevant and effective

Requirements

📍Our ideal candidate has: 📍3+ years experience in leading content or marketing roles at a high-growth tech startup, preferably in web3 with a focus on DeFi 📍Proven ability to use social media to build communities at scale, with experience in everything from high-quality blog posts, explainer threads, product marketing, memes 📍Excellent copywriting skills and ability to develop and adapt tone of voice for various target audiences with deep understanding of social media platforms, especially Twitter, Discord and YouTube 📍Experience or strong curiosity in running web3 native campaigns, tactics and utilizing web3 native marketing tools 📍Exceptional communication and collaboration skills 📍Enthusiasm, an exceptional work ethic, a self-starter attitude, and a belief in the mission of Arrakis