About the company
Context Windranger is a product lab working on the BitDAO ecosystem. You can read more about us here. Over the next few years, BitDAO intends to secure a handful of large partnerships (on the scale of zkSync, Game7, BitNetwork). As proposed by one of BitDAOās core contributors, BitDAO is looking to build a chain (BITNetwork) that: uses $BIT as a native token; is EVM compatible; and optimized for high throughput dapps such as derivatives dexes and gaming.
Job Summary
Key Responsibilities
šIdentify and manage top-of-funnel channels i.e Twitter (X), Xiaohongshu, Telegram, Discord šBuild visibility on fintech/neobank comparison sites and other discovery platforms šSegment and target different user groups (airdrop hunters vs. genuine users) šSource and scale high-intent communities across APAC, SEA, and Europe (excluding US) šLead paid performance marketing across X, Google, Meta, TikTok šBuild a multi-channel acquisition strategy that drives traffic completing the user journey šManage influencer/KOL acquisition funnels together with the KOL team šSupport affiliate and community partnership channels šWork with Product/Ops on in-app growth loops such as referrals and incentives šSet clear KPIs, run experiments, and optimize for cost-efficient acquisition šNavigate KYC, fiat rails, and conversion friction points šEnsure channel strategies comply with ad rules and regulatory requirements šAdapt marketing approaches based on compliance constraints
Requirements
šMin 6 years of experience in growth/acquisition of fintech, neobank, crypto, or similar digital products šStrong understanding of acquisition metrics such as CAC, LTV, cohorts, conversion šA plus point with understanding of crypto user motivations i.e yield, speed, UX and their decision-making šExperience running campaigns across APAC/SEA/Europe šHands-on execution experience across paid channels and community-driven channels šAbility to build acquisition processes from scratch
The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles ā donāt miss your chance to be part of it.
