What You’ll Be Doing:

📍Execute and implement comprehensive growth strategies tailored to the MENA region, focusing on market penetration and user base expansion grounded in meticulous data analysis to identify high-leverage opportunities. 📍Manage multi-channel growth plans including and not limited to digital marketing, content creation, SEO/ASO, campaigns, social media and offline activation, while leveraging data to inform product decisions and marketing messages, ensuring they resonate with the target audience. 📍Work on initiatives to improve the overall funnel from acquisition to retention and help drive overall revenue growth. 📍Collaborate with different functions across the organization to achieve growth targets, utilizing data-driven approaches to maximize results. 📍Conduct market and user research to identify trends, opportunities, and challenges for OKX in MENA. 📍Optimize spending across various channels to achieve growth targets, using a rigorous, data-driven approach to maximize ROI. Implement testing frameworks, experiment with growth hacks, and analyze performance data to identify the most effective strategies.

What We Look For In You:

📍Proven track record in developing and executing growth strategies for market penetration and user expansion. 📍Expertise in multi-channel marketing, including digital, SEO/ASO, social media, and offline activations. 📍Skilled in utilizing testing frameworks, growth hacks, and performance analysis to optimize strategies. 📍Demonstrated experience with data analysis and data mapping, essential for identifying strategic growth opportunities and optimizing marketing efforts. 📍Holistic Growth Vision, beyond just acquisition, you understand the importance of the entire user funnel, from attracting new users to retaining them and boosting overall revenue growth. 📍Previous experience in crypto space in MENA. 📍Excellent communication skills, fluency in English and Arabic is required.