About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities
📍Own growth strategy & targets: Define KPIs and user/business growth goals for our trading product, Convert; build and execute the roadmap to hit them. 📍Drive performance through data: Monitor core dashboards daily/weekly/monthly; identify opportunities, gaps, and risks; translate insights into action plans and measurable experiments. 📍Plan and run growth initiatives: Design promotions, campaigns, and lifecycle programs to acquire and retain users; coordinate execution with Marketing and regional teams. 📍Partner on product optimization: Work with Product Managers and engineers to improve existing flows and launch new features; use competitor research, user feedback, and data to prioritize impact. 📍Own day-to-day business operations: Ensure smooth execution across stakeholders and maintain high-quality delivery from planning to post-launch review. 📍Customer-first mindset: Stay highly focused on user satisfaction, retention, and long-term value.
Requirements
📍3-6 years of experience in growth, business operations, or growth marketing in retail-facing fintech, trading, or internet products (trading/brokerage experience is a strong plus). 📍Strong understanding of financial products and trading basics; crypto/crypto exchange knowledge preferred. 📍Highly data-driven: comfortable owning metrics and running structured experiments; proficient in Excel + SQL (and able to partner effectively with analysts). 📍Strong product and business sense with the ability to influence priorities and drive cross-functional execution. 📍Creative and hands-on in designing promotions, content/event initiatives, and new growth levers. 📍Ownership mindset, excellent communication, and strong stakeholder management; prior product/business ownership is a bonus.
The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.




