About the company
IO Global Founded in 2015, IO Global is one of the world’s pre-eminent blockchain research and engineering companies, best known for the Cardano blockchain platform. We are a fully decentralized, remote-working organization committed to the highest principles of academic rigour and evidence-based software development. The company builds high-assurance blockchain products for public and private sector clients. Our goal is simple – to fuel our drive to be best in class by giving you the opportunity, resources and support to deliver your finest work to date. You’ll work with some exceptionally talented and friendly individuals who are always open to new ideas and ways of working. IO Global is an advocate of decentralized remote working, with 300 people working in more than 50 countries. Everyone has a different skill set, a different culture, and is at a different stage in their life. We aim to make collaboration between diverse people fun, exciting, and always rewarding. Many companies say they ‘think outside the box’ – for IO Global it’s more, ‘we think outside the geography’.
Job Summary
What You’ll Do
📍Own and execute io.net’s growth marketing strategy across paid, organic, and owned channels 📍Launch and optimize demand gen campaigns across LinkedIn, Google Search, and high-intent B2B channels 📍Build and lead io.net’s SEO/AIO strategy to drive qualified traffic and conversions 📍Collaborate with Product Marketing on launches, landing pages, and conversion paths 📍Set up, track, and report on core funnel metrics (MQLs, CAC, CVR, CPA, etc.) 📍Stand up lightweight marketing analytics infrastructure with support from Product 📍Drive experimentation culture: test, learn, repeat—with fast feedback loops 📍Work cross-functionally with BD and Product to align on audience insights and growth opportunities
What You Bring
📍4+ years of experience in B2B growth marketing, ideally in SaaS, AI, developer tools, or Web3 📍Proven track record of building or scaling demand generation programs from scratch 📍Strong hands-on experience with performance channels (SEM, LinkedIn, retargeting, etc.) 📍Working knowledge of SEO/AIO principles and content-driven conversion 📍Familiarity with marketing automation, analytics tools (GA, HubSpot, etc.) 📍Data-driven mindset with the ability to move quickly and prioritize ruthlessly 📍Comfort operating independently and owning outcomes in a fast-paced, ambiguous environment
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