About the company
Decentraland is the world’s first fully decentralized, Ethereum blockchain-based virtual world, built, governed and owned by its users. It’s a truly unique ecosystem with its own decentralized autonomous organization, currency, marketplace and system of property – and it’s growing fast! New creations are added daily by creators who use proprietary developer tools to make games, puzzles, scenes, artworks – whatever their imaginations allow. Via their personal avatars, users attend live music events, conferences, exhibitions, dance parties and other experiences every day of the year. What began as a proof-of-concept for assigning ownership of digital real estate to users of a blockchain is now an immersive, ever-expanding and richly detailed metaverse, where anything is possible. Check it out at: http://play.decentraland.org/
Job Summary
The ideal candidate should feel comfortable and excited about:
đź“ŤDesigning, launching, and optimizing ad campaigns that drive new user acquisition and retention. đź“ŤBuilding and testing landing pages and funnels to maximize conversion from click to in-world activity. đź“ŤRunning A/B tests across creative, messaging, CTAs, and user flows to continually improve performance. đź“ŤBringing partnership ideas for growth to the table and testing them as acquisition levers. đź“ŤDeveloping and managing affiliate, referral, and ambassador programs that extend reach. đź“ŤMaintaining a pipeline of growth experiments, documenting learnings, and turning successes into repeatable playbooks. đź“ŤManaging and optimizing budgets for ROI, reallocating resources based on performance data. đź“ŤReporting insights and learnings directly to the Head of Marketing, showing clear impact on in-world user growth.
The Requirements
đź“ŤProven experience in performance marketing and growth, owning campaigns end-to-end (ads, landing pages, funnels, reporting). đź“ŤGrowth experience in gaming, web3, immersive platforms, or digital communities. đź“ŤStrong background in A/B testing and funnel optimization. đź“ŤExperience with affiliate, referral, or ambassador programs. đź“ŤAnalytical mindset with expertise in conversion tracking, attribution, and ROI measurement. đź“ŤAbility to combine high-level strategy with hands-on execution. đź“ŤExcellent communication and stakeholder management skills. đź“ŤSharing our core values: create with passion, care about the future, done is better than perfect, own it, enjoy the ride.
If you’re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.
