Responsibilities

📍Marketing Technology Platform Integrations: 📍Lead the integration of various marketing technology platforms to enhance marketing capabilities. 📍Ensure seamless operation and communication between systems, leveraging tools such as Segment, Google Tag Manager, and Appsflyer. 📍Marketing Measurement: 📍Develop and implement comprehensive measurement frameworks to assess the effectiveness of marketing campaigns. 📍Utilize advanced analytics to inform strategic decisions based on performance and ROI metrics. 📍Bidding and Automation: 📍Design and implement automated bidding strategies to optimize ad spend across digital channels. 📍Leverage data science and machine learning techniques to enhance marketing automation and streamline campaign execution. 📍Segmentation and Modelling: 📍Conduct sophisticated customer segmentation and build predictive models to identify key customer insights. 📍Perform analyses on customer lifetime value and tailor strategies to enhance targeting and personalization efforts. 📍General Responsibilities: 📍Collaborate closely with cross-functional teams, to align initiatives with broader business objectives and drive progress. 📍Stay current with industry trends and emerging technologies in marketing and data science to drive innovation. 📍Mentor junior team members and contribute to the development of data science best practices within the team.

Requirements

📍Bachelor’s or Master’s degree in Marketing, Data Science, Computer Science, Statistics, or a related field. 📍5-7 years of experience in marketing technology, data science, or a related area. 📍Proficiency with data analysis and visualization tools (e.g., Python, R, SQL, Tableau). 📍Experience with marketing automation and CRM platforms, specifically integrations with tools such as Segment. 📍In-depth knowledge of website analytics and app attribution tools such as Google Analytics, Google Tag Manager, and Appsflyer. 📍Strong understanding of machine learning techniques and predictive modeling. 📍Understanding in marketing measurement frameworks and execution of bidding and automation strategies. 📍Strong communication and collaboration skills, with the ability to convey complex concepts to non-technical stakeholders. 📍Proven track record of successfully managing and executing data-driven marketing projects.