About the company
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Job Summary
Responsibilities
šPartner with senior leadership team to define Coins' marketing strategy and build a better image around the world šLead international/local GTM and event activation efforts and build a team to execute on the marketing strategy to launch and drive Coins adoption at scale in our target markets šLead all global PR, event operations including agency management, channel management, KOLs, budgeting, and industry partnership prioritization. šManage the global community to drive the user growth to work with the local teams. šLead the global digital marketing teams to manage a better P&L on SEO, paid adds and etc. šClearly define and drive alignment around targets and ensure the teamās individual outputs and deliverables can meet company goals.
Requirements
š8+ years of experience in marketing within an agency, tech company, or financial services organization. šMust to have crypto industry background. šExperienced in Philippines market, and others such as EU, AU, Asia. š2+ years in managing global crypto marketing team. šTough, practical and flexible leader who can thrive in a very high-pressure environment.
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