Key Responsibilities

📍Brand Strategy Development 📍Create and refine Mantle’s global brand strategy, ensuring it reflects a premium, innovative, and cohesive identity. 📍Develop brand guidelines that are comprehensive yet adaptable across different geographies, cultures, and business units. 📍Own the brand narrative by crafting a compelling story that resonates across internal and external stakeholders. 📍Campaign Ideation & Execution 📍Propose and lead thematic brand campaigns that align with business objectives, product launches, and marketing needs. 📍Collaborate with cross-functional teams to bring innovative ideas to life through campaigns that inspire and engage global audiences. 📍Evaluate campaign performance and brand sentiment to optimize future strategies. 📍Cross-BU Brand Compliance 📍Ensure all business units and external agencies adhere to brand guidelines, maintaining consistency across touchpoints including marketing, product, customer experience, and internal communications. 📍Act as the brand steward by auditing outputs across channels and providing actionable feedback. 📍Creative Leadership 📍Partner with creative teams to deliver visually stunning and narratively impactful assets. 📍Advocate for bold, out-of-the-box ideas while maintaining alignment with Mantle’s strategic goals. 📍Stakeholder Collaboration 📍Work closely with executive leadership to align brand initiatives with company vision and long-term goals. 📍Partner with marketing, PR, and product teams to drive cohesive brand integration.

Qualifications

Experience 📍8+ years in brand management roles within leading FinTech, tech, or consumer-facing companies, preferably with experience at public (IPO) companies or global premium brands 📍Proven track record of building and evolving a brand across multiple business units or geographies. 📍Demonstrated success in conceptualizing and executing innovative campaigns that deliver measurable impact.