Key Responsibilities

📍Market Brand Strategy 📍Localise TON’s global brand strategy for the US market, adapting tone, storytelling, and activations to resonate with US audiences. 📍Build TON’s brand equity in the US, positioning TON as a credible, innovative, and culturally relevant player. 📍Partner with full Marketing team Growth, BD, and Community teams to align brand presence with adoption objectives. Campaigns 📍Lead US-based marketing campaigns, partnerships, and cultural activations. 📍Oversee presence at key industry events (crypto, fintech, tech, culture). 📍Develop strategic partnerships with US-based brands, media, and influencers to expand TON’s reach. 📍Ensure all creative and messaging align with TON’s global brand standards while reflecting local relevance. 📍Stakeholder 📍Act as TON’s brand ambassador in the US, building relationships with partners, agencies, media, and cultural communities. 📍Collaborate with ecosystem projects and partners in the US to co-create marketing campaigns. 📍Liaise closely with the global TON brand team to ensure alignment and consistency. 📍Manage US creative and work with our PR team, ensuring high-quality, efficient execution. 📍Drive local content and design production tailored for the US market. 📍Track campaign performance and provide insights to refine strategy.

Requirements

📍8+ years experience in brand, marketing, or communications roles (tech, fintech, life> 📍Strong network and understanding of the US cultural, tech, and media landscape. 📍Proven track record of launching and scaling brand campaigns in the US. 📍Experience with partnerships, sponsorships, or cultural activations. 📍Exceptional communication, storytelling, and stakeholder management skills. 📍Familiarity with Web2 and crypto/Web3, with the ability to translate complex ideas for mainstream audiences (preferred but not required). 📍Entrepreneurial, hands-on mindset - able to thrive in a fast-paced, global environment.

The future of finance is here — whether you’re interested in blockchain, cryptocurrency, or remote web3 jobs, there’s a perfect role waiting for you.