The global financial ecosystem is changing. Revolutionary blockchain technology has unlocked the potential for people around the world to have more equal access to wealth and information. This transformation has begun with the mass global adoption of cryptocurrencies but like all new financial systems, it needs greater trust to realize its full potential and remain safe from bad actors. That’s where we come in. The Chainalysis blockchain data platform enables businesses, governments, and banks to solve the world’s most high-profile criminal cases, paving the way for an economy built on blockchains.
Field Marketing Manager, ASEAN & Central Asia
Vibrant storytellers and Chainalysis evangelists, our Marketing team leverages cutting-edge research, real customer success stories and the infinite possibilities in-between to drive expansion around the world. We’re the connectors and facilitators for key-players in the cryptocurrency industry.
The Field Marketing Manager will partner with our regional sales leader to build and execute the complete demand generation plan for our ASEAN & Central market. This person will collaborate with our global marketing team and manage product launches, events, partner marketing activities and demand generation campaigns across the government, private and commercial sector spaces. We measure success by pipeline development, lead generation, and sales success.
In one year you’ll know you were successful if…
Your region has achieved customer acquisition and sales bookings targets. You’ve developed a localized demand generation strategy that reliably produces leads and builds sales pipeline. You understand the cryptocurrency ecosystem, our customers, and can develop local market messaging. You’ve developed a partnership with regional leadership and worked collaboratively with the rest of the product and field marketing teams. You understand what activities are meaningful to the business and can appropriately prioritize requests from sales and other stakeholders.
A background like this helps:
You have B2B Field Marketing and Demand Generation experience to build sales pipelines
You have had regional marketing experience, targeting Law Enforcement, Defense or Financial Regulatory Agencies. You have had some experience working with Compliance, AML and KYC in the financial sector or you have had experience in a SaaS company or Cybersecurity company.
You have Tech Marketing experience and are comfortable with building pipeline through using various demand generation tactics, events, ABM, partner marketing activities etc.
You have a passion for cryptocurrency or blockchain technology
You’re masterful at key stakeholder management, managing competing deadlines, measuring and drawing insights from KPI’s, and have an exceptional attention to detail Based in the Singapore You must be able to travel for work. You must be familiar with using salesforce.com and martech solutions eg Marketo. You must be proficient in English and 2nd Language (from ASEAN country) #LI-RS1
At Chainalysis, we help government agencies, cryptocurrency businesses, and financial institutions track and investigate illicit activity on the blockchain, allowing them to engage confidently with cryptocurrency. We take care of our people with great benefits, professional development opportunities, and fun.
You belong here.
At Chainalysis, we believe that diversity of experience and thought makes us stronger. With both customers and employees around the world, we are committed to ensuring our team reflects the unique communities around us. Some of the ways we’re ensuring we keep learning are an internal Diversity Committee, Days of Reflection throughout the year including International Women’s Day, Juneteenth, Harvey Milk Day, and International Migrant’s Day, and a commitment to continue revisiting and reevaluating our diversity culture.
We encourage applicants across any race, ethnicity, gender/gender expression, age, spirituality, ability, experience and more. Additionally, if you need any accommodations to make our interview process more accessible to you due to a disability, don't hesitate to let us know. You can learn more here. We can’t wait to meet you.