Requirements

📍Develop and lead the global programmatic advertising strategy, driving user acquisition, retention, and engagement with a focus on achieving high ROI and long-term growth. 📍Champion a culture of innovation, leveraging advanced technologies like AI, machine learning, and automation to improve campaign targeting, creative execution, and optimization. 📍Build and expand the programmatic advertising roadmap, identifying growth opportunities in untapped markets, platforms, and ad formats. 📍Set and enforce global best practice standards for programmatic advertising, including frequency capping, remarketing flows, brand safety, dynamic creative optimization (DCO), and more. 📍Collaborate closely with cross-functional teams, including marketing, creative, product, and data teams, to deliver unified, high-impact advertising strategies. 📍Provide strategic leadership, mentoring, and support to a team of direct reports, while fostering collaboration across internal and external stakeholders.

Requirements

📍Bachelor’s degree in Marketing, Business, Finance, or a related field. 📍7+ years of experience in programmatic advertising with a strong emphasis on user acquisition. 📍Experience in TradFi, Crypto, Sports or i-gaming with North America and Europe markets is a strong plus. 📍Proven leadership skills with experience managing teams and complex operations. 📍Highly commercial mindset with a consistent and proven track record in programmatic advertising channel specialization. 📍Familiarity with global acquisition strategies and execution. 📍Proven success in a dynamic, fast-paced environment. 📍Exceptional collaboration skills with the ability to work cross-functionally. 📍Strong analytical skills with the ability to interpret data and make data-driven decisions. 📍Excellent communication skills, both written and verbal.

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