About the company
TaxBit is helping to drive mainstream adoption of digital assets by connecting the consumer, enterprise, and government tax and accounting ecosystems. Our Software-as-a-Service (SaaS) platform streamlines our customers’ reporting experience across traditional and digital asset classes. We are trusted by thousands of consumers, leading exchanges and enterprises, government agencies—including the IRS— respected accounting firms, and others to solve complex accounting problems at scale and ensure compliance with the latest tax laws. TaxBit investors include Haun Ventures, IVP, Insight Partners, Paradigm, Tiger Global, PayPal Ventures, Winklevoss Capital, Coinbase Ventures, and other leading crypto investors. Our team is located in Salt Lake City, San Francisco, Seattle and Washington, D.C. If you’re searching for a company that’s dedicated to your growth, recognizes your unique contribution, and provides a fun, flexible, and inclusive work environment, then TaxBit is the place for you. We’re looking for team members who are ready to join a hypergrowth company and excited to work at the forefront of an entirely new industry.
Job Summary
Key Responsibilities
📍You are the voice of the product and the architect of GTM success. You will develop and operationalize cross‑channel messaging matrices by ICP, product and persona, guide launches, enable Sales, and partner with SMEs, Product Managers and Engineering to equip GTM teams with the content, tools and intelligence required to win. 📍Go‑to‑Market Strategy & Ownership - Own the end‑to‑end GTM strategy for TaxBit’s Enterprise SaaS and Public Sector offerings, defining goals, success metrics, and timelines through structured GTM plans across the entire customer lifecycle. 📍Persona & Messaging Development - Build, validate, and iterate robust buyer/user personas, and develop and own cross‑channel messaging matrices ensuring consistency, relevance, and differentiation for each ICP, persona, product line, geography and jurisdiction. 📍Launch Excellence & Sales Enablement - Lead product and feature launches in sync with Product and Engineering roadmap, and create enablement assets (battlecards, pitch decks, ROI tools, and pricing & packaging guides) that empower GTM teams to exceed pipeline and revenue goals. 📍Program & Funnel Optimization - Demonstrate revenue impact by partnering with Demand Gen to design and execute multi‑channel programs, leveraging data to test, learn to optimize pipeline, product adoption, and expansion. 📍Market Intelligence - Conduct ongoing competitor teardowns, market sizing, and pricing analysis to inform Taxbit’s market positioning and product roadmap. 📍Collaboration & Evangelism - Align deeply with SMEs, PMs and Engineering to maintain tight feedback loops and accurate, real‑time knowledge transfer, and serve as a product spokesperson on sales calls, customer advisory boards, and industry events.
Professional Qualifications
📍Extensive, proven track record of launching RegTech SaaS products and executing sales enablement across GTM strategies that outperform targets. 📍6+ years of product marketing experience in B2B SaaS, with at least 2 years driving Enterprise GTM motions (Public sector experience is a bonus) 📍Preferred 2+ years’ experience in web3 / digital assets / blockchain or regulated fintech. 📍Proven track record of creating cross-channel persona‑based messaging frameworks and sales enablement assets that accelerate pipeline and adoption.
If you’re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.
