In addition, the responsibilities include

📍Defining and leading the regional marketing strategy for Visa’s new payment products, including non-card solutions, stablecoins, digital wallets, Agentic Commerce, CBDCs, blockchain-based settlement solutions, and other emerging innovations to ensure that Visa is positioned at the forefront of innovative payments 📍Partnering with the product and strategy teams to localize and position Visa’s growth products narrative for the APAC region 📍Developing toolkits and assets for our clients and partner for sales enablement and marketing, including brand positioning, value proposition, platform development and messaging for key stakeholders (markets, clients) 📍Translating complex, technical product capabilities into clear, compelling value propositions tailored for different audiences. 📍Partner with agencies, creatives, and internal teams to develop high-impact content across channels. 📍Establishing thought leadership for Visa’s Growth Products portfolio by partnering with the Products and Communications teams to develop narratives, publishing insights, and representing Visa at industry forums, fintech festival, fintech accelerators, and developer communities—positioning the company as a pioneer in next-generation payment innovation.

Qualifications

What you will need: 📍12+ years of experience in marketing leadership roles, ideally in payments, fintech, crypto, Web3, or financial technology industries. 📍Strong understanding of emerging payment technologies, including non-card solutions, stablecoins, cryptocurrencies, tokenization, CBDCs, and blockchain infrastructure. 📍Proven experience developing go-to-market strategies for both B2B and B2C products. 📍Ability to bridge technical understanding with business impact and simplify complex ideas into accessible narratives. 📍Strong leadership and collaboration skills with experience working in matrixed, regional or global organizations. 📍Excellent communication and storytelling abilities, with a data-driven mindset and execution excellence 📍Strong self-management skills including demonstrable drive and energy 📍Proactive with a can-do attitude; take ownership of the vision and able to get stuff done

The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.