About the company
Grayscale provides unparalleled market insight and investment exposure to the developing digital currency asset class.
Job Summary
Responsibilities:
📍Lead the strategy, planning, and execution of Grayscale’s event presence—including hosted experiences, strategic sponsorships, and participation at industry conferences 📍Align event programming with sales goals and marketing campaigns to drive engagement, deepen relationships, and accelerate pipeline growth 📍Partner cross-functionally with Sales, Channel Marketing, Product, and Brand to deliver audience-specific experiences across advisor, institutional, and partner segments 📍Oversee all aspects of event delivery, including content strategy, speaker coordination, format design, onsite logistics, and post-event engagement 📍Manage the execution of virtual and hybrid events, selecting platforms and designing digital-first experiences that scale reach and impact 📍Own event analytics: define KPIs, track performance, forecast budgets, and report on ROI and strategic outcomes 📍Manage agency and vendor relationships, ensuring seamless execution, cost-efficiency, and brand consistency 📍Serve as the on-site lead at key events and act as an internal advocate for innovation in event formats, attendee experience, and technology adoption
Prior Experience/Requirements:
📍7–12 years of experience leading strategic event, experiential, or field marketing programs, preferably in financial services, fintech, asset management, or high-growth sectors. 📍Demonstrated success building and delivering multiformat event strategies, including virtual, hybrid, and in-person experiences. 📍Detail-oriented with high standards for quality, brand consistency, and attendee experience; adept at immersive programming and experiential design.
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