Key Responsibilities

📍Develop and lead a comprehensive digital marketing strategy across web, paid media, social, and content 📍Manage and coordinate with external advertising agencies on all paid campaigns (search, social, display, programmatic), track KPIs, optimise performance, and ensure campaigns are ROI-driven 📍Oversee website updates, UX improvements, and CTA optimisation, implement data-driven changes to drive engagement and conversions 📍Define and lead the social media team and strategy, ensuring a consistent brand voice, community engagement, and growth 📍Collaborate with content creators and agencies to produce blogs, graphics, and video assets. Brief and manage design teams for creative output (graphics, motion, video) 📍Plan and execute email campaigns to nurture users, announce product updates, and drive ecosystem engagement. Manage segmentation, A/B testing, and performance optimisation 📍Serve as the main point of contact for external agencies, freelancers, and creative partners, ensuring all outputs align with TON’s brand and objectives 📍Work alongside the Analytics Lead to monitor performance across digital channels and deliver actionable reports

Requirements

📍5+ years in digital marketing, with proven ownership of multi-channel strategy and execution 📍Ability to balance strategic planning with tactical, hands-on execution 📍Ideally 1–2 years of exposure to crypto, blockchain, or Web3 projects 📍Strong background in A/B testing, segmentation, and performance optimisation 📍SEO, paid media, social, website, email, content, and creative asset development 📍Excellent communication skills and proven ability to manage agencies and cross-functional teams 📍Degree in Marketing or a related field

The future of finance is here — whether you’re interested in blockchain, cryptocurrency, or remote web3 jobs, there’s a perfect role waiting for you.