Responsibilities

📍Creative & Editorial Direction: 📍Lead the creative development of branded video content—from concept and scripting to visual execution. 📍Define editorial themes, narrative frameworks, and creative treatments across short, mid, and longform video formats. 📍Ensure alignment between messaging, tone, and brand visual identity across all outputs. 📍Cross-Functional Collaboration: 📍Partner with writers, designers, and motion teams to bring ideas to life with clarity and flair. 📍Collaborate with producers, product marketing, comms, and regional teams to ensure strategic and cultural relevance. 📍Work with external production partners, creators, and agencies to scale execution globally. 📍Innovation & Creative Growth: 📍Champion new storytelling formats and platform-first thinking. 📍Explore the integration of 3D motion, AI-driven content workflows, and emerging creative tools. 📍Continuously refine the creative process to balance velocity, quality, and strategic impact. 📍Team Leadership & Quality Control: 📍Work with a lean team of writers and creatives working across formats. 📍Maintain high standards of storytelling, design, and brand expression across every content tier. 📍Guide the development of scripts, storyboards, treatments, and post-production outputs.

Requirements

📍 10+ years in creative or content leadership roles—across brand storytelling, editorial, or digital video. 📍Strong writing or content strategy background, with a sharp eye for narrative structure and messaging. 📍Proven experience in leading creative teams and overseeing high-quality, multi-format content. 📍Confident working across both verbal and visual creative development—from first idea to final edit. 📍Comfortable collaborating with production, editorial, and motion design functions. 📍Experience in crypto, fintech, or other technically complex sectors is a plus. 📍Familiarity with 3D/motion and AI-enhanced storytelling workflows is highly desirable

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