Role

📍We are looking for a Lead Copywriter to join the creative team at Whatnot! Our small but mighty team is responsible for building the Whatnot brand and crafting best-in-class creative across physical and digital experiences. As a core member of the team, you will play a key role in shaping and executing our brand voice across all marketing funnels and channels. You’ll be responsible for leading high-impact campaigns, driving creative excellence, and collaborating across brand and performance marketing efforts to engage our audience and elevate Whatnot’s position within the cultural landscape. 📍Lead the development of impactful copy, creative campaigns, and activations across brand and performance marketing, ensuring consistency with our brand voice and creative vision. 📍Partner with cross-functional teams to craft cohesive narratives that connect with our audiences and resonate culturally. 📍Oversee end-to-end creative processes, from initial brainstorms to final delivery, maintaining high standards for quality and relevance. 📍Stay informed on industry shifts, category and competitive trends, and audience preferences to keep our messaging fresh, engaging, and culturally relevant. 📍Use data and performance insights to refine copy and optimize messaging. 📍Provide mentorship and guidance to junior writers, freelancers, and agency partners, fostering a collaborative environment of creative excellence. 📍Team members in this role are required to be within commuting distance of our New York, San Francisco, or Los Angeles hubs.

You

📍Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here. 📍You are passionate about storytelling and can navigate the balance between brand-building and performance-focused copy. You thrive in a fast-paced environment, and you’re motivated by both creativity and results. 📍7+ years of experience in copywriting, with a mix of brand and performance-focused projects. 📍Proven ability to craft both short-form, direct-response copy and longer-form, narrative-driven content. 📍You are strategic and intentional with words, balancing creativity with the “why” behind each choice. 📍You have a passion for exploring how brands can intersect with culture. 📍Strong understanding of digital advertising, content marketing, and how messaging influences the customer journey. 📍Adept at using data and metrics to inform creative decisions and improve copy performance. 📍Excellent communication and collaboration skills, with experience working closely with designers, marketers, and product teams. 📍Skilled at managing multiple projects simultaneously, with the ability to pivot and adapt as priorities shift. 📍Naturally curious and proactive, with a growth mindset and a high standard for quality. 📍You thrive on feedback, view it as a tool for growth, and are motivated to consistently elevate your work.