Key Responsibilities:

📍Day 1 (Launch Phase): 📍Develop a content strategy aligned with our crypto exchange's brand voice and target audience 📍Create a content calendar for various platforms (website, blog, social media, newsletters) 📍Write engaging copy for our website's main pages, emphasizing our unique value proposition 📍Develop a glossary of crypto terms to ensure consistent language usage across all content 📍Establish tone of voice guidelines for different types of content and audiences 📍On-going: 📍Produce regular blog posts, articles, and whitepapers on crypto trends, blockchain technology, and financial topics 📍Craft compelling social media content to increase engagement and grow our online community 📍Write clear and concise copy for product launches, new feature announcements, and promotional campaigns 📍Develop educational content to help users understand crypto concepts and how to use our exchange 📍Collaborate with the design team to create infographics and other visual content 📍Write email newsletters to keep our user base informed and engaged 📍Adapt content for different audiences, from crypto novices to experienced traders 📍Stay up-to-date with the latest trends and developments in the crypto and blockchain space 📍Ensure all content adheres to regulatory guidelines and compliance requirements

Requirements

Requirements: 📍Bachelor's degree in Journalism, Communications, Marketing, or related field 📍3+ years of experience as a copywriter, preferably in the cryptocurrency or fintech industry 📍Proven track record of creating engaging content in the crypto and blockchain space 📍Strong understanding of cryptocurrency, blockchain technology, and decentralized finance (DeFi) 📍Excellent writing and editing skills with meticulous attention to detail 📍Ability to explain complex technical concepts in clear, accessible language 📍Experience in SEO best practices and writing for various digital platforms 📍Portfolio demonstrating a range of writing styles and formats 📍Ability to work independently and collaboratively in a fast-paced environment 📍Fluency in English is required; proficiency in Vietnamese is a plus