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Decentraland
Content Strategist and Writer
7 days ago | 98 views | 6 applications

Content Strategist and Writer

Full-time
Remote
Per year
$85,000 To $104,000

About the company

Decentraland is the worldā€™s first fully decentralized, Ethereum blockchain-based virtual world, built, governed and owned by its users. Itā€™s a truly unique ecosystem with its own decentralized autonomous organization, currency, marketplace and system of property ā€“ and itā€™s growing fast! New creations are added daily by creators who use proprietary developer tools to make games, puzzles, scenes, artworks ā€“ whatever their imaginations allow. Via their personal avatars, users attend live music events, conferences, exhibitions, dance parties and other experiences every day of the year. What began as a proof-of-concept for assigning ownership of digital real estate to users of a blockchain is now an immersive, ever-expanding and richly detailed metaverse, where anything is possible. Check it out at: http://play.decentraland.org/

Job Summary

Key Responsibilities:

šŸ“Content Strategy & Planning: šŸ“Develop and implement a content strategy that aligns with Decentralandā€™s brand, community needs, and marketing goals. šŸ“Conduct SEO research and leverage community insights to guide content topics, structure, and delivery formats. šŸ“Collaborate with marketing, product, and design teams to align content plans with product launches, community events, and strategic campaigns. šŸ“Research and stay informed of community sentiment, needs, and interests to inform content direction and stay in touch with community values. šŸ“Content Creation & Management: šŸ“Write and manage a range of content, including blogs, newsletters, product announcements, and email automation sequences. šŸ“Ensure all content maintains the Decentraland voice, is engaging and inspiring, and resonates with the community. šŸ“Manage an editorial calendar and production pipeline, ensuring consistency and timely publication. šŸ“Strategically repurpose content across different channels (e.g., social media, blog, newsletters) to maximize engagement and extend the lifespan of each piece. šŸ“Know how to leverage AI tools for ideation, editing, and repurposing while understanding its limitations. šŸ“SEO & Analytics: šŸ“Conduct keyword research and apply SEO best practices to drive organic growth and improve visibility across search engines. šŸ“Track and report on key content metrics, leveraging insights to refine strategies and improve performance. šŸ“Monitor content performance, conducting regular audits and adjusting strategy based on data and feedback.

Skills and Qualifications:

šŸ“Content Strategy & SEO Mastery: Proven ability to develop and execute content strategies that align with brand goals and SEO best practices. šŸ“Exceptional Writing Skills: Strong, versatile writer with the ability to adjust tone and > šŸ“Data-Driven Mindset: Proficiency in analyzing content performance metrics and SEO analytics, using insights to inform strategy and content development. šŸ“Interest in Web3: A proven interest in understanding web3 and ability to learn quickly.

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