About the company
Decentraland is the worldās first fully decentralized, Ethereum blockchain-based virtual world, built, governed and owned by its users. Itās a truly unique ecosystem with its own decentralized autonomous organization, currency, marketplace and system of property ā and itās growing fast! New creations are added daily by creators who use proprietary developer tools to make games, puzzles, scenes, artworks ā whatever their imaginations allow. Via their personal avatars, users attend live music events, conferences, exhibitions, dance parties and other experiences every day of the year. What began as a proof-of-concept for assigning ownership of digital real estate to users of a blockchain is now an immersive, ever-expanding and richly detailed metaverse, where anything is possible. Check it out at: http://play.decentraland.org/
Job Summary
Key Responsibilities:
šContent Strategy & Planning: šDevelop and implement a content strategy that aligns with Decentralandās brand, community needs, and marketing goals. šConduct SEO research and leverage community insights to guide content topics, structure, and delivery formats. šCollaborate with marketing, product, and design teams to align content plans with product launches, community events, and strategic campaigns. šResearch and stay informed of community sentiment, needs, and interests to inform content direction and stay in touch with community values. šContent Creation & Management: šWrite and manage a range of content, including blogs, newsletters, product announcements, and email automation sequences. šEnsure all content maintains the Decentraland voice, is engaging and inspiring, and resonates with the community. šManage an editorial calendar and production pipeline, ensuring consistency and timely publication. šStrategically repurpose content across different channels (e.g., social media, blog, newsletters) to maximize engagement and extend the lifespan of each piece. šKnow how to leverage AI tools for ideation, editing, and repurposing while understanding its limitations. šSEO & Analytics: šConduct keyword research and apply SEO best practices to drive organic growth and improve visibility across search engines. šTrack and report on key content metrics, leveraging insights to refine strategies and improve performance. šMonitor content performance, conducting regular audits and adjusting strategy based on data and feedback.
Skills and Qualifications:
šContent Strategy & SEO Mastery: Proven ability to develop and execute content strategies that align with brand goals and SEO best practices. šExceptional Writing Skills: Strong, versatile writer with the ability to adjust tone and > šData-Driven Mindset: Proficiency in analyzing content performance metrics and SEO analytics, using insights to inform strategy and content development. šInterest in Web3: A proven interest in understanding web3 and ability to learn quickly.
