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Centrifuge
Content Marketing Specialist
13 days ago | 169 views | 5 applications

Content Marketing Specialist

Full-time
Remote, United States
Per year
$45,000 To $75,000

About the company

At Centrifuge, we're pioneering the future of finance by bringing real-world assets onchain. Founded in 2017, we’ve played a major role in shaping the real-world asset industry as we know it today. Centrifuge minted MakerDAO’s first real-world asset, launched the RWA Market with Aave and brought the first credit fund’s operations onchain with BlockTower. And that’s just the beginning. We’re on a mission to bring the multi-trillion dollar world of credit onchain by providing a faster, easier and better system for all parties involved. Centrifuge has the industry’s highest TVL, is well funded by leading VCs and has been a major force in the institutional adoption of tokenized assets. We believe deeply that a rising tide lifts all ships and have worked to drive the industry forward with the Tokenized Asset Coalition, Real-World Asset Summit and industry recognized token standards.

Job Summary

Responsibilities

📍Manage and execute the blog editorial calendar, ensuring a consistent flow of high-quality content that aligns with our brand voice and strategic goals. 📍Develop and produce thought leadership articles that maintain Centrifuge's lead in the tokenization space. 📍Create compelling sales enablement materials to support our business development team in engaging and converting institutional clients. 📍Collaborate with partners to develop and implement joint marketing initiatives, including co-branded content, campaigns, and PR efforts. 📍Leverage AI tools to streamline content creation and distribution processes, enhancing efficiency and output.

Qualifications

📍Deep understanding of the DeFi space and tokenization trends. 📍Strong writing and editing abilities with a knack for creating engaging and persuasive content. 📍Proven experience creating content tailored for an institutional audience, with a focus on driving sales and engagement. 📍Proficiency in using AI tools to enhance content marketing processes and improve productivity. 📍Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced startup environment. 📍Comfortable working both independently and as part of a small team, with a proactive and self-motivated approach.

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