About the company
At Centrifuge, we're pioneering the future of finance by bringing real-world assets onchain. Founded in 2017, weāve played a major role in shaping the real-world asset industry as we know it today. Centrifuge minted MakerDAOās first real-world asset, launched the RWA Market with Aave and brought the first credit fundās operations onchain with BlockTower. And thatās just the beginning. Weāre on a mission to bring the multi-trillion dollar world of credit onchain by providing a faster, easier and better system for all parties involved. Centrifuge has the industryās highest TVL, is well funded by leading VCs and has been a major force in the institutional adoption of tokenized assets. We believe deeply that a rising tide lifts all ships and have worked to drive the industry forward with the Tokenized Asset Coalition, Real-World Asset Summit and industry recognized token standards.
Job Summary
Responsibilities
šManage and execute the blog editorial calendar, ensuring a consistent flow of high-quality content that aligns with our brand voice and strategic goals. šDevelop and produce thought leadership articles that maintain Centrifuge's lead in the tokenization space. šCreate compelling sales enablement materials to support our business development team in engaging and converting institutional clients. šCollaborate with partners to develop and implement joint marketing initiatives, including co-branded content, campaigns, and PR efforts. šLeverage AI tools to streamline content creation and distribution processes, enhancing efficiency and output.
Qualifications
šDeep understanding of the DeFi space and tokenization trends. šStrong writing and editing abilities with a knack for creating engaging and persuasive content. šProven experience creating content tailored for an institutional audience, with a focus on driving sales and engagement. šProficiency in using AI tools to enhance content marketing processes and improve productivity. šAbility to manage multiple projects simultaneously and meet deadlines in a fast-paced startup environment. šComfortable working both independently and as part of a small team, with a proactive and self-motivated approach.
