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Content Marketing Manager, Swan Private
at Swan
6 months ago | 683 views | 7 applications

Content Marketing Manager, Swan Private


About the company

Swan is a leading Bitcoin-only financial services company supporting individuals and companies throughout their Bitcoin journey. We hire passionate Bitcoiners who want to work with a self-motivated and fully distributed startup team.

Job Summary

Your responsibilities

📍Develop engaging content - Create and optimize marketing content, including email copy, one-pagers, blog posts, case studies, and more to educate and engage our target audience of HNWI and businesses and support our sales and acquisition marketing teams. 📍Analyze markets - you have a pulse on the investing landscape, Bitcoin, and how to position Bitcoin to HWNI. 📍Write well, consistently - You will be writing, editing, and publishing every week. 📍Generate great leads - Run content marketing campaigns designed to generate leads in a scalable, quantifiable manner that leads to business growth for Swan Private. 📍Repurpose content - You will repurpose long-form research into multiple blog posts, email copy, social posts, write scripts for video production, etc 📍Boost Swan Research - We have a world-class research department with very little visibility. You will market the backlog of content while building the reputation of Swan Research. 📍Create visuals - Illustrate your point with charts, graphics, images, etc. 📍Measure and optimize You already know how to analyze content marketing metrics and how to improve them. 📍Stay up-to-date with strategies - Content marketing is always evolving, your job is to stay up-to-date with the latest trends and make sure we’re producing top-tier content.

Skills and experience that will help you succeed

📍3-5+ years experience in content marketing. 📍Full stack content marketing: strategy, ideation, creation, lead generation, client acquisition, retention, etc. 📍Experience marketing to high-net-worth personas (finance, luxury brands, etc.) 📍Strong understanding of Bitcoin, financial solutions, and wealth management. 📍Fluent in financial terminology across a variety of sectors and topics — bonds, interest rates, debt vs. commodity money, Sharpe ratio, portfolio strategies, etc. 📍Exceptional written and verbal communication skills. 📍Comfortable using and configuring analytics tools to gauge content success. Including but not limited to Google Analytics, conversion metrics, social metrics, etc. 📍Proficient with email communication software, bonus if you’ve used Marketo. 📍Proficient in market research and basic data analysis. 📍Strong project management skills and the ability to manage multiple projects simultaneously 📍Results-driven mindset.

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