About the company
Astria is a shared sequencer network that replaces centralized sequencing, allowing many rollups to share a single decentralized network of sequencers thatās simple and permissionless to join. The shared sequencer network provides out-of-the-box censorship resistance and fast block confirmations. Our team combines traditional experience in building and scaling teams at technology companies like Google and Meta, with crypto native experience from the most impactful protocols. We are backed by the leading crypto native investors including Maven11, 1kx, and Delphi Digital. We are remote first, and employees arenāt required to live in any specific timezone. English is our primary language, and employees are expected to be generally available between 10 AM and 2 PM Mountain Time (MT).
Job Summary
Responsibilities
Planning šDevelop Astria's content strategy; strategy will be mapped to audience segments & OKRs that the content lead will participate in defining. šWork with BD, product, research, DevRel on content planning. šBuild and manage a long-term content calendar. šOwn content development for our blog, website, events, BD / marketing collateral, and collaborate on social & PR. Increased ownership of community & consumer focused social a possibility for the right candidate. šDrive review and approval of content with appropriate stakeholders. šCreate internal transparency around content marketing plans & impact. šExecution šBuild a scalable content creation engine; strong project management and process development skills are a plus. šCreate content as an IC, via internal SME coordination, and by enlisting external resources (e.g. partners, agencies, etc). šExpanding our distribution by optimizing & growing existing channels and by adding new channels. šReporting & Optimization šReport on content marketing impact. šSuggest optimizations and tests to improve performance. Action bias with an analytical test & learn mentality is required. šLive and breathe the industry; stay current on industry & competitive trends to inform our plans. šDrive content marketing innovation agenda; strive for unprecedented, breakthrough content.
Requirements
šPrevious experience leading content for an infrastructure company & communicating with technical audiences šA cool head and balanced approach to content (weāre a serious company, but like to have fun) š3+ years of experience owning content strategy; 5+ years in content development šPrevious crypto experience; strong knowledge of audience segments, competitive landscape, and market dynamics / narratives šStrong project management and internal communication skills. šAnalytical and creative thinker; able to operate from first principles šCrypto-Twitter native; deep familiarity with Discord
