What you’ll be doing (ie. job duties):

📍Strategic Communication Leadership: Develop and execute compelling communications strategies to elevate Coinbase’s consumer product suite with MSM (and old school approaches) and with new media or going direct to customers, 📍Media Relations: Engage proactively with media, leveraging strong relationships and innovative approaches to amplify Coinbase’s messaging. Experience in killing stories is as important as driving headlines. 📍Social Media Expertise: Actively monitor and engage across social media platforms, bringing fresh ideas and direct engagement strategies to build trust and excitement among our audiences. 📍Messaging and Narrative Development: Craft clear, impactful, and user-focused narratives that resonate across channels and drive alignment with Coinbase’s mission. 📍Innovation in Media: Identify and implement new media ideas, ensuring Coinbase remains at the forefront of communications trends.

What we look for in you (ie. job requirements):

📍8+ years of relevant communications experience at either a PR agency or an in-house communications team. 📍Crypto-Native Expertise: A deep understanding of crypto, active participation in crypto communities, and a passion for Coinbase’s mission. 📍Proven Communications Experience: Demonstrated excellence in consumer-focused communications, including strong messaging, narrative pull-through, and measurable outcomes. 📍Consumer Product Knowledge: Experience with consumer products, with a focus on user-centric storytelling and solving customer problems. 📍Creative Problem-Solving: Ability to innovate repeatable communications strategies that engage and excite users. 📍Social Media Savvy: Proven track record of driving impactful engagement on social platforms with a direct, authentic, and engaging voice.

The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.