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Mudrex
Brand Manager
at Mudrex
2 months ago | 282 views | Be the first one to apply

Brand Manager

Full-time
Bengaluru

About the company

Join Mudrex and embark on a rewarding journey in the world of crypto and finance. We're not just a company; we're a tight-knit unit of innovators, dreamers, and achievers. At Mudrex, you'll find yourself in a dynamic and inclusive culture that thrives on collaboration and creativity. We're looking for passionate individuals to join us in shaping the future of investing with Crypto. Whether you're a seasoned professional or a recent graduate, there's a place for you here. Explore exciting career opportunities with us and be a part of a team that values your growth, celebrates your uniqueness, and empowers you to make an impact. Join us today, and let's redefine the future of finance together!

Job Summary

Key Responsibilities:

📍Brand Strategy Development: Develop comprehensive brand strategies aligned with Mudrex's overall business objectives. Define brand positioning, messaging, and target audience segmentation. 📍Brand Identity Management: Manage and maintain the Mudrex brand identity across all channels, ensuring consistency and alignment with brand guidelines. Oversee the creation of brand assets, including logos, color schemes, and visual elements. 📍Content Creation and Marketing: Collaborate with the marketing team to create engaging content that communicates the Mudrex brand values and resonates with the target audience. Develop content for various platforms, including social media, blogs, and email newsletters. 📍Campaign Management: Plan and execute brand campaigns to increase brand awareness, drive user acquisition, and promote product offerings. Monitor campaign performance and analyze key metrics to optimize future campaigns. 📍Partnership and Collaboration: Identify opportunities for brand partnerships and collaborations to expand Mudrex's reach and enhance brand visibility. Establish and maintain relationships with influencers, media outlets, and industry stakeholders. 📍Market Research and Analysis: Conduct market research to stay informed about industry trends, competitor activities, and customer preferences. Utilize insights to inform brand strategies and identify new growth opportunities. 📍Brand Monitoring and Reputation Management: Monitor brand mentions and sentiment across online platforms. Respond to customer feedback and inquiries promptly to maintain a positive brand reputation.

Requirements:

📍Bachelor's degree in Marketing, Communications, or related field. Master's degree preferred. 📍Proven experience (3+ years) in brand management, preferably in the cryptocurrency or fintech industry. 📍Strong understanding of branding principles and best practices. 📍Excellent written and verbal communication skills. 📍Creative thinker with the ability to develop innovative brand strategies. 📍Analytical mindset with proficiency in data analysis and interpretation. 📍Ability to multitask and manage multiple projects simultaneously. 📍Team player with strong interpersonal skills.

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