About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities:
šCoordinate and execute affiliate-related marketing campaigns across global markets, supporting campaign setup, launch, promote and tracking šManage campaign logistics: timeline planning, budget control, asset coordination, and link management (UTM, promo codes) šWork closely with BD and ARM teams to support custom collab packages and localized campaigns šCollaborate with the design, social, and product teams to ensure accurate delivery of promotional materials šAssist in building campaign reports, including FTT, registration, trading volume, engagement data, and ROI analysis šMonitor campaign performance daily and flag underperforming ones with actionable suggestions šContribute to the optimization of campaign processes and documentation (e.g. SOPs, trackers, templates) šSupport contract documentation, payment follow-ups, and compliance alignment with legal and finance teams
Requirements:
š3+ years of experience in campaign operations, digital marketing, KOL/influencer management, or related functions šBasic knowledge of Affiliates management in centralised exchange, blockchain ecosystem, token launches, or trading behaviour šStrong project management and coordination skills, with high attention to detail šHands-on experience with tools such as Google Sheets or similar platforms šHave marketing experience to know how to do marketing promotion and experience managing cross-functional projects or global campaign rollouts šFamiliar with affiliate marketing, referral tracking systems, and UTM link logic šAnalytical mindset; comfortable working with data dashboards and spreadsheets šFluency in English and Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage šAbility to thrive in a fast-moving, multicultural, and remote-first environment šExperience in Web3, crypto, or fintech campaigns is a strong plus
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