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VP of Marketing
at Thesis
24 days ago | 100 views | 3 applications

VP of Marketing


About the company

Thesis* is a crypto venture studio behind the behind Fold, Keep, tBTC, Saddle, and Tally Ho! We’re a fun, down-to-earth, fast-paced, highly collaborative, and fully remote team. We are a cryptocurrency venture studio whose mission is to empower the individual. We seek, fund, and build products and protocols in cryptocurrency and decentralized businesses that enable personal empowerment. Our projects include Keep (now Threshold) Network, a privacy protocol for public blockchains, Fold, for earning Bitcoin on your purchases in the physical and virtual worlds, Saddle, a community owned, open source stablecoin swap protocol, and Tally Ho, a community owned and operated cryptocurrency wallet. Investors in the company include Andreessen Horowitz, Polychain Capital, and Draper Associates, among others. We are a remote-first company, led by founders who have been operating in the cryptocurrency and blockchain space since 2014.

Job Summary

What You’ll Do

📍The Marketing Executive will own the Thesis brand in entirety, as well as advise Thesis portfolio companies on growth strategy and helping shape their marketing functions. You’ll take on and develop the 📍Thesis brand identity, marketing goals & messaging, define core marketing metrics, and execute campaigns, initiatives, and events to translate our message to a varied audience of investors, entrepreneurs, and the broader web3 ecosystem & beyond. You’ll be expected to set the KPIs and manage the marketing department budget across various campaigns and channels to ensure that costs are justified by growth objectives & a delivery of a net positive ROI. 📍Your first objective will be to establish the Thesis voice across a wide, diverse community of users & stakeholders. We need you to be the chief storyteller and champion brand stories which invite our audience (early crypto adopters, developers, future investors/token holders, entrepreneurs, and the web3 curious general public) to participate in the journey via messaging across the website, product experience, social media, community, public relations, and other channels. We have a bold, unique story to tell and need a sharp strategist & executor to drive the broadcast of our narrative. 📍Marketing has been the missing piece at the studio level, you will be joining a cross-functional team of executives collaborating on the launch of new projects, products, networks and ecosystems. You’ll work with design, engineering and business functions to integrate growth into portfolio MVP products, and find the voice of the user to map ecosystem demand and build a business around where users are going.


📍5-7 years of marketing or product marketing experience in crypto, SaaS, Fintech, or high growth startups 📍A collaborative, agile creative streak 📍An analytical bent, with strong market research & data analysis methods and tools 📍Excellent business acumen & long term strategic thinking 📍Project management skills & a proven track record of execution Superb written & visual presentation skills 📍Experience launching new brands 📍Experience collaborating cross-functionally across different verticals, departments, and executive teams 📍Experience building and managing teams of 2-7, and individually coaching direct reports. 📍Leadership experience in shaping a strategic vision and effectively communicating that vision via marketing plans throughout the organization, to users and external stakeholders 📍Experience designing & running media campaigns (pitching journalists, influencers, bloggers, and conferences) with and without PR agencies

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