Responsibilities:

📍Influencer Programs: Work closely with the Head of Growth Marketing to relaunch our existing influencer program into a new and unprecedented cultural force. 📍Active, Scalable Community-Building Systems: Map spheres of influence and develop systems to recruit leading opinion makers in crypto-focused and crypto-adjacent communities to to amplify TON’s message and expand our reach. 📍Analytics: Set specific, measurable targets and milestones to quantify the impact of strategic community-building efforts. 📍Incentives Structures: Create recognition programs to motivate community members to actively participate in recruitment efforts from their own networks. 📍Strategic Content: Work with the MarCom team to promote stories of community members and projects whose lives have been impacted by TON. Utilize symbols, logos, and exclusive language to create a devoted base of members who feel deeply connected to TON Circle’s ethos. 📍Tier 1 Activations: Work directly with our highest level influencers to design, execute, and measure bespoke activations to onboard their community to TON. 📍Community Engagement: Regularly disseminate content, challenges, and missions to keep the community tuned in for every word and incredibly active. 📍Strategic Community Building: Onboard new members - including those with nonexistent followings to massive followings - and secure their commitment to TON. 📍Public Speaking and Representation: Participate in media interviews, panel discussions, and public forums to represent TON. Deliver compelling presentations and speeches to promote the TON blockchain and its initiatives.

Requirements

📍4+ years of experience within the crypto industry, with roles pertaining to KOLs or marketing preferred. 📍Fluent in English with strong communication skills. 📍A thriving personality and the ability to lead communities. 📍A track record of growing existing crypto communities. This can include L1s to NFT projects to infrastructure providers and beyond. 📍Deep understanding of multiple ecosystems, including crypto, gaming, sports, and music, staying on top of emerging trends, major narratives, and key personalities. 📍Strong analytical skills and the ability to use data to inform decisions. 📍Deep understanding of the crypto and blockchain landscape, including new trends and current market dynamics. 📍Ability to thrive in a fast-paced, dynamic, and ambiguous environment. 📍Strong project management skills with the ability to manage multiple initiatives simultaneously.