About the company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. For more information, visit https://www.paypal.com , https://about.pypl.com and https://investor.pypl.com. PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].
Job Summary
Job Description:
📍We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) Analyst to join our team. Reporting to the Director, SEO, as SEO Analyst you will be responsible for planning, optimizing, implementing, and managing reporting part of our SEO strategy. 📍SEO Analyst duties and responsibilities 📍Plan, develop and implement key areas of our SEO strategy 📍Conduct keyword research and work towards organic search optimization and ROI maximization 📍Regularly perform thorough keyword research 📍Monitor, prepare and present SEO KPIs in weekly and monthly reporting 📍Monitor redirects, click rate, site health metrics and other KPIs 📍Identify problems and deficiencies and implement solutions in a timely manner 📍Suggest improvements in process and productivity optimization 📍Collaborate with engineers, writers and product managers across the enterprise 📍Stay up to date with the latest SEO and digital marketing latest trends and best practices 📍Implement SEO optimizations by publishing using internal CMS
SEO Analyst requirements and qualifications
📍5 years previous experience as SEO strategist, Manager or similar role 📍Previous experience in planning and implementing a successful SEO strategy 📍Experience using SEO tools such as Conductor and SEMrush 📍Proven success in SEO 📍Previous experience web analytics 📍Familiarity with HTML, CSS, JavaScript 📍Familiarity with CMS like WordPress, Adobe experience manager, etc.
