About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities
šResponsible for product promotion in Europe, including but not limited to writing promotional copy, planning online and offline events, and coordinating with partners. šDevelop in-depth knowledge of target user needs and preferences within the community, identify potential market opportunities, and increase product visibility. šAssist the BD team in developing partnerships and establishing strong relationships with key opinion leaders (KOLs) to enhance product visibility and influence. šMonitor market trends, analyse competitive strategies, and develop appropriate market positioning and promotion strategies for the company's products. šRegularly report on work progress, summarise lessons learned, and provide suggestions and recommendations for improvement.
Requirements
šBachelor's degree or above, preferably in a related field such as marketing, advertising, or media. šFluent English is required to be able to coordinate with overseas partners and stakeholders. šMinimum 2 years of marketing or PR or related work experience, with proven success preferred. šStrong data analysis skills, able to independently conduct market research and competitive product analysis. šGood communication and coordination skills, able to maintain good relationships with team members, partners, and clients. šStrong learning ability and proactive personality, able to quickly adapt to the ever- changing market environment. šPassionate about marketing, with strong teamwork and the ability to withstand pressure.
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